D2C Insider
"We want to know how customers behave differently in stores, and what we can learn in real life," says D2C brand Hungryroot. Read the whole story
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Like "startup" and "AI," "direct-to-consumer" or "D2C" is a uniquely powerful label ascribing value to brands that deliver excellent customer experiences. Read the whole story
The move comes at a time when D2C brands like Kidbox are looking for ways to expand beyond a relatively narrow digital space. Read the whole story
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Most surprising finding in study: Respondents selected Pinterest as a top influencer for discovering and purchasing new products. Read the whole story
TV "allows us to convey the tactile quality of the product as well as the visual aesthetic of the brand," says company's CMO. Read the whole story
Neiman Marcus is buying a minority stake in ecommerce site Fashionphile, which sells pre-owned designer handbags. Read the whole story
Shoppers ages 18-37 are more driven by technology, BRP reports, while older people look for discounts and product availability. Read the whole story
Brands and retailers that make user-generated content available to shoppers achieved, on average, a 137% conversion lift. Read the whole story
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Want to boost your outreach response? Write longer subject lines -- and personalize them, according to Backlinko. Read the whole story
