D2C Insider
D2C success is perhaps less about products and business models, and more about a fundamentally different consumer. Read the whole story
The D2C start-up -- like Airbnb, but with tents, queen-size beds and solar showers -- aims to provide a "launchpad for discovering the outdoors." Read the whole story
Kohl's, expanding its partnership with Amazon, will now sell Amazon tech products in 200 stores. Read the whole story
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The trend gives advertisers more options for building bespoke planning and buying models, and agencies new ways of providing value. Read the whole story
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Most viral successes aren't the result of multimillion-dollar media budgets, but instead relevant, smart, timely creative, distributed in a social-first way. Read the whole story
COMMENTARYAmong our tips: Envision your customer's journey, and find the story at the heart of your brand. Read the whole story
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Hang on to that funnel -- and other tips for brands aiming to follow a D2C ecommerce model. Read the whole story
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An Evergage study finds that less than 20% of marketers are highly confident in personalization, but firms that deploy it are getting good results. Read the whole story
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This year marks the 20th that I've been working in the email industry. Here's what I've learned about what the best programs do. Read the whole story
