Consider Postwell, which sends gift boxes to women who've just given birth, filled with products like nursing pads and heavy-duty sanitary products. Read the whole story
The flash-sale site's spots feature space explorers who speak "Alien," machete-wielding jungle adventurers and hard-working archeologists. Read the whole story
Legacy CPG brands that want to compete with D2C brands can identify and leverage an existing community receptive to them. Read the whole story
The FAA certification means Wing can start a commercial service delivering goods to U.S. homes from local merchants. Read the whole story
"We increased sales of our featured product by almost 200% by using one-to-one recommendation based on what we see other customers like them doing." Read the whole story
LinkedIn spoofing and lines that address the victim's concerns pull high click rates, security firm KnowBe4 finds. Read the whole story
Growing firms are more likely than stagnant ones to use email marketing technology to attract new customers. Read the whole story
At the heart of the new era of marketing success is contextual personalization: building customized experiences that draw from known individual needs and preferences. Read the whole story