D2C Insider
As company looks to move to its next level of growth, it is following the D2C trend toward mainstream advertising. Read the whole story
- COMMENTARY
Heightened demand for consent-based marketing is attuned to the spirit with which D2C brands engage consumers. Read the whole story
New studies by TrustArc and Snow Software show people trust their data is protected more now post-GDPR, but many still have reservations. Read the whole story
"Our focus is to enable seniors to live longer in their homes and help reduce their healthcare costs," says Best Buy's outgoing CEO. Read the whole story
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It's easy to get burned when trying to stir the pot. Here are rules for trying to incite your audience. Read the whole story
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Unpaid social media is their most effective channel, while email is one of the least, Outbound Engine reports. Read the whole story
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Vengo's technology "bridges the gap between digital and real world experiences by combining retail with DOOH media and product sampling." Read the whole story
- COMMENTARY
Most marketers are using AI for tactical, manual-driven tasks. They need to move into autonomous AI. Read the whole story
