Natura & Co, a Brazilian beauty company, is acquiring Avon -- which got me thinking about why direct sales matter more than ever. Read the whole story
Among the changes, per Simulmedia CEO Dave Morgan: campaign minimums are being removed, letting brands launch on TV with small budgets. Read the whole story
One in four can't name a single purposeful brand, according to a study by BBMG. Read the whole story
Study finds that 73% of 500+ D2C brands use customer reviews on their sites, and that small brands are best at integrating user-generated content. Read the whole story
Email is the top medium for sending emails, followed by social and direct mail, MessageGears reports. Read the whole story
A brand sells ideas, not products; and for every idea to convert, it needs to be not merely interesting but also meet brand identity … Read the whole story
A new study from Mimecast shows that 94% of all companies suffered phishing attacks over the past year. Read the whole story
Once you've heard them, here's how to mine those words for further gold in business encounters. Read the whole story