D2C Insider
by Sarah Mahoney, Staff Writer
And yes, they've noticed those radically outsized budgets make profits (ostensibly, the reason companies are in business) kind of impossible. Read the whole story
by Sarah Mahoney
D2C start-up Bloomscape provides basic greenery and eases buyers through early plant-parenthood, with revenues gaining 50% month-over-month since its launch. Read the whole story
by Chuck Martin
The InHome service is set to start in the fall for 1 million customers in Kansas City, Pittsburgh and Vero Beach. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Is traditional retail disrupted by D2C? Certainly, retail is suffering, but direct selling by brands may not be the reason. Read the whole story
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by Ray Schultz
AdKaddy, now out of beta, allows users to set up a separate email address for marketing messages. Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
For example: Rent, don't buy. Better yet, get it for free. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Over a quarter of SMBs send direct mail, The Manifest reports. But over half utilize email. Read the whole story
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by Ray Schultz
Edison Mail's Price Alert tells consumers when a price has fallen for an item they have already bought. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
If you ask marketers what they wish they had more of, they will inevitably say budget. But they should also be asking for time. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Looking across the brand's products, data and interactions, her team asked where its users have stopped engaging and how to re-engage them. "It's micro-segmentation … Read the whole story