D2C Insider
Does opening more stores -- which usually means sinking considerable cash into pricey rents, long-term leases and inventory -- make financial sense? Read the whole story
- COMMENTARY
A merger of brand and consumer identities is a crucial competence of D2C brands -- and, more generally, brands that are beloved. Read the whole story
Lots of media chat about Charmin's Forever Roll. which is sold online and could last a "typical" person two or three months. Read the whole story
Its 30-second spots feature The Silver Classix Crew, a group of 50+ dancers from Atlanta who belie age preconceptions. Read the whole story
- COMMENTARY
D2C is becoming hyper-competitive in its own right. How can those companies translate their brands into the brick-and-mortar world? Read the whole story
- COMMENTARY
Almost eight out of ten consumers will purchase from a brand that personalizes the experience, Avionos reports. Read the whole story
- COMMENTARY
Slow registration processes can drive many people away -- and streamlined ones will get them to sign up and remain, studies show. Read the whole story
- COMMENTARY
More than 80% of brands surveyed by Gartner in 2018 said their success is mostly or entirely dependent on customer experience. Read the whole story
- COMMENTARY
For example: Rent, don't buy. Better yet, get it for free. Read the whole story
