D2C Insider
Many D2C brands succeed because they help eliminate the pain points or friction that behavioral economists simply call sludge. Read the whole story
Observers say it is unlikely the work stoppage, scheduled for just six hours on July 15, will have much impact on Prime Day. Read the whole story
Add Etsy to the growing list of ecommerce companies offering free shipping for U.S. buyers, at least for orders over $35. Read the whole story
Rent the Runway is installing drop-off boxes in four Nordstrom stores -- an added convenience for those rushing to send their selections back. Read the whole story
According to Kohl's, nationwide rollout of Amazon Returns program "is our single biggest initiative of the year." Read the whole story
A whopping 74% of centennial (Gen Z) women believe advertising directed at them is "completely out of touch" with them and their needs. Read the whole story
- COMMENTARY
The D2C growth playbook is substantially similar to the PR playbook used by celebrities to gain widespread recognition. Read the whole story
- COMMENTARY
Consumers are warned about PDF attachments that resemble the Amazon log-in page. That's only one threat. Read the whole story
- COMMENTARY
The devices that sell the most on Prime Day are usually Amazon's own: Echos, Kindles, and Fire TV Sticks. Read the whole story
