D2C Insider
by Sarah Mahoney, Staff Writer
"Earned media and public relations coverage is more influential for D2C brands," says Satya Menon, managing partner, ROI Practice, Kantar. Read the whole story
by Sarah Mahoney
Adobe Digital Insights says that among the largest retailers, revenues climbed 54% on Monday, and 72% on Tuesday, Read the whole story
by Sarah Mahoney
ThirdLove's temporary New York location will devote 60% of its space to fitting rooms and test such concepts as day and night lighting. Read the whole story
by Sarah Mahoney
"People are so time-starved they won't give up convenience for social justice," says Kantar's Anas Ghazi. Read the whole story
COMMENTARY
by Karlene Lukovitz
Bic clearly believes the upsides of launching a potentially hit product through Amazon's Accelerator program outweigh any downsides. Read the whole story
by Sarah Mahoney
Despite an overall decline due to fewer school-bound munchkins, the NRF predicts record spending on a per-child basis. Read the whole story
COMMENTARY
by Andrea Van Dam
Two-thirds of customers (66%) and another one-fifth (18%) of shoppers would like to try BOPIS -- buy online, pick up in store. Read the whole story