D2C Insider
What will fashion rental company Le Tote do with its purchase of Lord & Taylor? Read the whole story
COMMENTARYBrandless, the online startup that sells food and personal care products (many priced at $3), clearly has Amazon in its sights. Read the whole story
The deal "creates a new model for Lord & Taylor, bringing together fashion rental subscriptions with traditional retail," according to Le Tote. Read the whole story
Williams-Sonoma, which also own Pottery Barn and West Elm, posted financial results that beat projections, and raised its forecast for the year ahead. Read the whole story
The event aimed to change people's perception of fitness "from a tedious chore to a mood-enhancing and joyous experience," according to Puma. Read the whole story
After customer satisfaction, the next most important metrics are awareness and ROI, according to academic researchers. Read the whole story
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Email marketing is the second most-used lead-generation tactic, second only to social media, Ascend2 reports. Read the whole story
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North America is far from dominant in engagement metrics. Europe -- perhaps because of GDPR -- is stronger, GetResponse reports. Read the whole story
While there are pockets of opportunity, economic growth worldwide is "generally slower than previously observed," said Brian Wieser, global president, business intelligence, GroupM. Read the whole story
