"I wouldn't risk early capital on stuff like" brand marketing, says Bombas' David Heath. "My advice is to focus on performance marketing" first. Read the whole story
Facebook is using Australia to test this significant change. In July, Instagram expanded a like-hiding test to additional regions of the globe. Read the whole story
Between 2013 and mid-2018, up to 30% of people who registered at dating site Match.com used the service for scams. Read the whole story
It's the fastest-growing problem, although inbox crowding remains the biggest challenge, Validity and DemandMetric report. Read the whole story
Workers cite email's convenience and flexibility. And they dislike switching between apps, Spike reports. Read the whole story
Shoppers plan to spend more this holiday season -- and email is the leading channel, outperforming social media, a Tinuiti study finds. Read the whole story
Consumers are willing to share data, but women are less likely than men to provide location data or allow tracking, FigLeaf reports. Read the whole story
Partnership helps marketers that buy media on digital billboards throughout the country to better understand what's driving more downloads of apps. Read the whole story