D2C Insider
75% of respondents in 23andMe research say they've taken at least one positive step about their health since getting a genetic report. Read the whole story
Sales were up 24% to nearly $70 billion for the third quarter, but the results missed Wall Street expectations. Read the whole story
- COMMENTARY
OTT not only provides ability to precision-target desirable audiences, it's also far more affordable than linear, making it natural fit for many D2C brands. Read the whole story
The holiday promotion includes The Discover Store on Amazon, a dedicated digital storefront with deals on a curated selection of products. Read the whole story
Brands are going to have to get gutsier about purpose if they expect to hang on to Gen Z consumers. Read the whole story
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What happens when the place where your consumer is actually buying your brand turns into a direct competitor, eating up your market share? Read the whole story
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But parts of a report from EZTexting seem based more on opinion than on original research. Read the whole story
- COMMENTARY
Travel firms are more satisfied than retailers in their customer journey optimization, and U.S. brands are more upbeat than their U.K. counterparts, Yieldify reports. Read the whole story
