The key finding of Reach3 Insights' research on subscription boxes? Most people do like surprises. Read the whole story
Billie, a D2C women's razor start-up, is encouraging women to grow out their own mustaches in the month-long Movember charity event. Read the whole story
New research indicates brands may be better off if they don't tell stories -- especially if they've got an exceptionally good product. Read the whole story
Research studies the "jobs-to-be-done" usefulness of products, since customers often buy products for reasons marketers have never thought of. Read the whole story
Ecommerce company invites customers to call in during a three-hour window on Nov. 5, when staffers will help solve people's toughest gift-giving challenges. Read the whole story
While identity theft attacks rose, attacks from hijacked email accounts fell slightly, perhaps because criminal groups are gearing up, Agari reports. Read the whole story
For example: Color provides an effective means of veering from tradition and standing out. Read the whole story
Consumers prefer email over other media. And they want brands to be useful and responsive to their needs, OpenMarket reports. Read the whole story
Sustainability isn't a new trend per se, but we're seeing it take shape in an entirely different way across the retail industry. Read the whole story
Email remains the preferred mechanism for offers, and it produces higher conversions than social media, Adobe says. Read the whole story