D2C Insider
The interactive adventure Swipe Night follows a group of friends who just found out the world will end in three hours. Read the whole story
Kraft Heinz took over the Pornhub home page for a one-day #FoodPorn promotion of Devour frozen food. Read the whole story
Gen Z wants to know "what real people think before making a purchase," says Kantar. Read the whole story
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For example: Rethink Series A funding. Read the whole story
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More than most retail brands, D2C brands rely on connecting with people on all kinds of platforms with messages that inspire immediate action. Read the whole story
The line between advertising and content has become blurred. Only about 40% of respondents recalled clicking on an ad before making a purchase, Read the whole story
The videos and ads highlight the notion that no matter what people choose to share, capture, or celebrate, it will always fly with Shutterfly. Read the whole story
Bakeable is now the dedicated home for Taste of Home's most popular baking recipes. It will appear online, in the magazine and Facebook. Read the whole story
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But marketers lose out when they neglect channel and frequency preferences, Twilio finds. Among channels, email is first. Read the whole story
CallRail reports that 81% of brands spend part of their marketing budget on ineffective tactics. Read the whole story
