D2C fashion brand Boston Proper sought to engage "people who had opted in but were not known or recognized." Read the whole story

A third of consumers worldwide get information on deals from email newsletters, Toluna reports. Read the whole story

Three-fourths of shoppers surveyed say it is helpful to receive promotional emails, Leanplum reports. Read the whole story

Retail brands are pushing holiday promotions, SmarterHQ reports, although few are featuring Black Friday messages this month. Read the whole story

Companies feel their data practices are not mature, Osterman Research reports, and senior management is uninformed about the law's provisions at most firms. Read the whole story

Marketers should also be mindful that older consumers often rely on their younger counterparts to make purchase decisions. Read the whole story

Reframing Black Friday as a moment to reinvent, redirect, ridicule and in some cases refute buying stuff can be a viable strategy. Read the whole story