D2C Insider
Brands are using tactics like tutorials, before-and-after experiences and consumer-driven conversations. Read the whole story
The "Gift Courageously" video depicts a budding office romance between a woman and newly hired male employee. Read the whole story
She provides gift advice to both young and older consumers in 6-second and 30-second spots. Read the whole story
Featuring cameos by Chris Rock and Sylvester Stallone, ad will show people coming together through Facebook Groups. Read the whole story
Unsplash images are widely used in email newsletters, and the firm is working with brands like Harley Davidson on digital campaigns. Read the whole story
A majority of IT pros say vendors use unclear or opaque data when selling products. Read the whole story
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But few spam and scam messages are received by text, a Zipwhip study claims. Read the whole story
Baby boomers are most skeptical of influencers, and millennials are second, Influence.co reports. Read the whole story
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Most firms will utilize email marketing automation, and most will increase their ecommerce budgets, 2Checkout reports. Read the whole story
