D2C Insider
by Sarah Mahoney, Staff Writer
"We believe the most successful D2C brands are ones that offer the most disruption vs. the status quo," says one report. Read the whole story
by Sarah Mahoney
Every year, the list of my "most-read" stories and columns perplexes me -- none more so than 2019's No. 1. Read the whole story
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by Ray Schultz
Almost 70% say their email effectiveness is increasing. But the remainder claim it is declining, Ascend2 reports. Read the whole story
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by Ray Schultz
Most marketers now say implementation takes less than a year, MessageGears reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Why look back? Here are four emerging developments that could dominate the email space, starting on Wednesday. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Ecommerce sales hit new highs during this holiday season -- and so did returns, judging by a new study from Splitit. Read the whole story
COMMENTARY
by Rick Milenthal, Op-Ed Contributor
2020 will be the year when proof of concept becomes the norm. And the results will be massive. Read the whole story