D2C Insider
by Sarah Mahoney, Staff Writer
Resale isn't a trend anymore. It's the way young consumers insist on shopping. Read the whole story
by Sarah Mahoney
Study: "Marketers should focus on triggers that motivate people to move from one stage to the next." Read the whole story
by Tanya Gazdik
"Millennials are seeking brands that share their values and speak to them directly in a personalized manner," says Roth's Paul Zaffaroni. Read the whole story
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by Ray Schultz
The DMA reports that almost half of respondents in a recent study chose email -- but many marketing messages are just not useful. Read the whole story
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by Ray Schultz
The company helps users exercise the right to be forgotten under the GDPR, it says. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Only 34% of firms with loyalty programs are using data to find like-minded customers, PDI finds. Read the whole story