D2C Insider
by Sarah Mahoney, Staff Writer
Nordstrom's introduction of See You Tomorrow may have some built-in style advantages -- maybe even enough to ease some of re-commerce's biggest problems. Read the whole story
by Sarah Mahoney
Amazon's results crushed Wall Street expectations, marking the third time the company topped the rare $1 trillion in valuation, Read the whole story
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by Ray Schultz
Twilio SendGrid finds that discounts and emojis in email subject lines hurt response rates. Read the whole story
by Sarah Mahoney
Study: "Marketers should focus on triggers that motivate people to move from one stage to the next." Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost half of all firms are getting back more than double for every dollar they invest in privacy. Read the whole story
COMMENTARY
by James Shepherd, Op-Ed Contributor
It's not just disruptors that are adopting direct-to-consumer (D2C) propositions -- the giants are beginning to see potential in closer relationships. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Firms are largely failing to conduct A/B testing, and the complaint rate has gone up, SparkPost reports. Read the whole story
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by Ray Schultz
Email service providers would be forbidden from scanning subject lines or the body of any email communication by State Representative Collin Walke's bill. Read the whole story