D2C Insider
New research from Rakuten Advertising on D2C shoppers finds some surprising category and demographic shifts. Read the whole story
Ads remind consumers that small businesses are especially in need of support during the COVID-19 crisis. Read the whole story
Mobile is also changing the retail business as brands put it first, PYMNTS reports in a study. Read the whole story
In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarketer projects it will expand more than 24%, reaching nearly $18 billion this … Read the whole story
News-oriented email newsletters have also seen an increase in engagement during the crisis, LiveIntent reports. Read the whole story
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The travel field is hurting, but people may be reading retail emails for distraction, MessageGears reports. Read the whole story
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Validity reports that COVID-19 emails are less likely to land in the spam folder. And they have high open rates. Read the whole story
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Average weekly time spent in apps and games on Android phones grew 20% year-over-year. Read the whole story
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A Yes Marketing report shows lower open rates overall versus 2019, but higher for COVID-19-related emails. Read the whole story
