D2C Insider
by Sarah Mahoney, Staff Writer
ThirdLove's Heidi Zak: "Now people are kind of coming out the other side, and saying ' 'I am going to put on a bra.'" Read the whole story
by Sarah Mahoney
Wayfair, says the pandemic has helped brand sales, as sheltering-at-home consumers looked to spruce up their surroundings. Read the whole story
by Sarah Mahoney
To survive uncertain times, an organization structured as a complex adaptive system can pivot easily. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
NetWise offers an ID graph that it says can help brands identify everyone from professionals to stimulus check recipients. But how? Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Data is not being exchanged between silos and people are reminded to download apps they've already downloaded, according to a study by Iterable. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Don't give everyone the same opt-in form -- personalize it by audience and types of content, WinSavvy.com founder Adhip Ray suggests. Read the whole story
by Joe Mandese
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing. Read the whole story