D2C Insider
For D2C brands, the pandemic-driven decrease in TV costs is "dramatically changing the risk profile," says Chuck Hengel, CEO of Marketing Architects. Read the whole story
Recommerce platform's ads show people virtually high-fiving as they make money getting rid of hand mixers, basketballs and video game consoles. Read the whole story
GenZ social influencers' "Natural Habitat" campaign output now inhabits Wldkat's channels on Instagram and Facebook. Read the whole story
- COMMENTARY
This global pandemic is delivering a massive silver lining for Walmart -- and it seems to have finally found its footing in ecommerce. Read the whole story
Retail analysts say no --- while COVID-19 may have been the final straw, the 118-year-old retailer has been circling the drain for some time. Read the whole story
The Email Inbox Collective has a network of email recipients who try to "teach" email provider systems that messages are safe. Read the whole story
Retailers attempt to move in-store customers online with personalized discount offers, eTargetMedia says. Read the whole story
- COMMENTARY
Government and Education did the best in opens. But Media and Publishing saw high engagement, Campaign Monitor reports. Read the whole story
- COMMENTARY
Email ranks third in usage among digital channels, followed by social. A study by Salesforce reflects changing patterns in customer engagement. Read the whole story
