D2C FYI
Stitch Fix has an advantage because it adds the element of personalization to shopping. Read the whole story
Researcher: "In times of uncertainty, people are less likely to go out on a fashion limb as they express themselves." Read the whole story
COMMENTARYThe dry, tech- and text-heavy approach to B2B marketing takes several pages from the D2C playbook in NI's deep rebrand. Read the whole story
Creative Mail helps ecommerce brands send abandoned cart emails and post-purchase follow-ups, the company says. Read the whole story
- COMMENTARY
The closure of physical storefronts should directly translate to the amplification of digital ones. Read the whole story
- COMMENTARY
Decision makers are tired of COVID-19-related content and see some firms as jumping on the bandwagon, Diffusion reports. Read the whole story
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Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports. Read the whole story
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More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports. Read the whole story
- COMMENTARY
Most companies have had to pivot from their 2020 marketing plans, but that's not what is making people most nervous, RR Donnelley reports. Read the whole story
