D2C Insider
Frankly plans to make clothes with built-in bras that are fully supportive, including bodysuits functional enough to wear to work. Read the whole story
COMMENTARYEfforts to shut down sellers of fraudulent COVID products often focus on claims made via social media platforms. Read the whole story
Many respondents in one study say they intend to shop earlier, with 67% planning to start before Thanksgiving. Read the whole story
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Companies that can deliver proactive communication about delivery and returns are more likely to draw repeat business, Narvar reports. Read the whole story
COMMENTARYHow many mattress brands can the world support? That is a perennial marketing question, usually aimed at the massive clutter of competing D2C brands … Read the whole story
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ACI projects a 27% Increase in ecommerce buying. But the value of fraudulent transactions has also been going up. Read the whole story
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Personalized emails produce a lower data acceptance lift on mobile than mood and life events, but still rank highly, per a study. Read the whole story
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Email deliverability will be hurt, but there are ways to ensure messages hit the inbox and not the spam folder, Essence of Email reports. Read the whole story
