The D2C company that engenders all kinds of loyalty for its socks says underpants should be just as comfy. Read the whole story
Analyst Eric Sheridan says he sees the companies as "emblematic of a market that values growth over any semblance of valuation." Read the whole story
Members of the American Airlines AAdvantage loyalty program earn two miles per dollar spent on every order. Read the whole story
Helix Sleep has refocused a lot of the data-driven strategy to LTV and launched several new brands, among them the AllForm sofas. Read the whole story
Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, is one of the only marketers to give an honest and nuanced answer … Read the whole story
Brands hope for drop-and-drag editors and strong personalization and segmentation capabilities, Campaign Monitor reports. Read the whole story
More people are shopping online, but less than half solve problems on the first contact, least of all through email, The Northridge Group reports. Read the whole story
Consumers are demanding that businesses share their values and beliefs. But they still want free shipping above all else, CommerceNext reports. Read the whole story