D2C Insider
by Sarah Mahoney, Staff Writer
It's partnering with Walmart to test smart boxes, mini-fridges that keep home-delivered food fresh outside the front door. Read the whole story
by Tanya Gazdik
The spot "humorously leans into the growth we're all eager to see in 2021," per CMO Andrea Zaretsky. Read the whole story
by Sarah Mahoney
Sponsoring the virtual pregame event, headlined by Shaquille O'Neal, brings an experiential component to the marketing effort. Read the whole story
by Sarah Mahoney
Some brands sailed through the COVID-19 stress test by enhancing brand-to-consumer emotional engagement and meeting customers' expectations. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Marketers also face the hurdles of reducing spam complaints and increasing their email list size, Ascend2 reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Agile marketing involves the ability to scale up as required. This ability to pivot is helping brands deal with the disruptions of the past … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But mobile opens fell during the year as people worked at home, Campaign Monitor reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email remains a preferred channel, but it falls behind SMS when it comes to CX messaging, Zendesk reports. Read the whole story