D2C Insider
by Sarah Mahoney, Staff Writer
Kondo stars in new ads encouraging people to let clothes they used to love spark joy for someone else. Read the whole story
COMMENTARY
by Steve Ellwanger
Sound's initial distribution in the food-service space leveraged the trend of companies providing "free-vend" beverages and food to employees. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Do I really look like that? Staring at our imperfect mugs on ZOOM meetings for the last year drove many to seek professional cosmetic … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Emails also generated higher click-throughs, with mobile devices leading the way, LiveIntent reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost half of brands report COVID-19-related shifts, including changes in both content and list hygiene, Pathwire finds in a study. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Bad addresses and overhauled inactive names can land you in a spam trap -- or worse, Webbula reports. Read the whole story