Kondo stars in new ads encouraging people to let clothes they used to love spark joy for someone else. Read the whole story
Sound's initial distribution in the food-service space leveraged the trend of companies providing "free-vend" beverages and food to employees. Read the whole story
Do I really look like that? Staring at our imperfect mugs on ZOOM meetings for the last year drove many to seek professional cosmetic … Read the whole story
Emails also generated higher click-throughs, with mobile devices leading the way, LiveIntent reports. Read the whole story
Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties. Read the whole story
Almost half of brands report COVID-19-related shifts, including changes in both content and list hygiene, Pathwire finds in a study. Read the whole story
Bad addresses and overhauled inactive names can land you in a spam trap -- or worse, Webbula reports. Read the whole story