D2C Insider
by Sarah Mahoney, Staff Writer
The long-term partnership focuses especially on Athleta Girl and includes signature products and multiple capsule collaborations. Read the whole story
by Sarah Mahoney
Catalog highlights products that show Anne Klein's push to become more of a lifestyle brand, including watches, shoes and jewelry. Read the whole story
by Sarah Mahoney
Like New allows customers to trade gently used Lululemon items at a participating store or by mail. Read the whole story
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by Ray Schultz
Merkle finds that less than a fourth of consumers now oppose sharing of personal data, regardless of benefit. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost half of work-at-home employees would prefer to clean their bathrooms rather than scroll through their emails, Superhuman reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Chicory finds that most consumers buy the same things every week online, creating an opportunity for grocery marketers to engage them with messages. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
CPG marketers pull the highest scores of any vertical. The leading brand was Procter & Gamble. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Some companies are using anonymous, meaningless and non-representative data, SheerID reports. Read the whole story