D2C Insider
by Sarah Mahoney, Staff Writer
Campaign for Willow, the wearable mobile breast pump, is meant as a strong show of support for an army of stressed-out, lactating moms. Read the whole story
by Sarah Mahoney
New ad reassures guys to go "Wings Up" as they gain confidence they've chosen the right deodorant product. Read the whole story
by Sarah Mahoney
Colgate-Palmolive is out to rejuvenate Tom's of Maine with new products, packaging and marketing. It's also beta-testing a D2C launch. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Few brands were better positioned for growth during this year of lockdowns than Peloton. The home exercise brand has reported triple digit sales gains. Read the whole story
by Ray Schultz
And most shoppers want to control access to their personal information, Invisibly reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Expect more online streaming, shopping and banking, and less attendance in exercise classes, educational courses and religious services, Qualtrics XM reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But few businesses have delegated low-code development to the end users, Creatio reports. Read the whole story