New ad reassures guys to go "Wings Up" as they gain confidence they've chosen the right deodorant product. Read the whole story

Colgate-Palmolive is out to rejuvenate Tom's of Maine with new products, packaging and marketing. It's also beta-testing a D2C launch. Read the whole story

Few brands were better positioned for growth during this year of lockdowns than Peloton. The home exercise brand has reported triple digit sales gains. Read the whole story

And most shoppers want to control access to their personal information, Invisibly reports. Read the whole story

Expect more online streaming, shopping and banking, and less attendance in exercise classes, educational courses and religious services, Qualtrics XM reports. Read the whole story