D2C Insider
by Sarah Mahoney, Staff Writer
The insurance comparison site recently launched its first large marketing campaign, somewhere between direct-response and pure brand-building. Read the whole story
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by Sarah Mahoney
When it comes to educating people about brands, Facebook leads the way, chosen by 41% of respondents in the NPD Group study. Read the whole story
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by Ray Schultz
But return on ad spend declined this year, reports Jungle Scout. Read the whole story
by Tanya Gazdik
A consumer will win a month's stay in Las Vegas, with a week each at four hotels including The Cosmopolitan and Park MGM. Read the whole story
by Ray Schultz
The average U.S. consumer spends 1.69 hours a day checking and responding to emails, TaskHusky reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost all brands say scaling their email is a priority in 2021, LiveIntent reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Only 13% of firms provide a completely personalized experience, Netcore reports. Read the whole story
COMMENTARY
by Whitney Fishman Zember
Acknowledging that holidays can be complicated, one brand said, "If you'd rather not get Father's Day emails from us this year, we got you." Read the whole story