D2C Insider
Spending on TV accounted for $2.7 billion this year. "And the renewal rates for those TV buys are really strong," says MediaRadar's CEO. Read the whole story
The Wall Street Journal reported that Amazon is considering opening several large department stores in Ohio and California. Read the whole story
In mid-September, online fitness platform Neou will launch ongoing audio campaigns in New York, Philadelphia, Chicago, and Los Angeles. Read the whole story
However, analysts seem confident that Walmart Connect, its ad business, will pay off, with the number of active advertisers up 170%. Read the whole story
COMMENTARYPeople are shopping more online, and they rate email as the best marketing channel in general and for cart abandonment messages, Wunderkind reports. Read the whole story
- COMMENTARY
Shoppers demand authenticity -- and they say user-generated content provides it, Stackla reports. Read the whole story
- COMMENTARY
Shoppers and small business owners disagree on everything from channel preferences to what kinds of emails work best, Constant Contact reports. Read the whole story
