D2C Insider
by Sarah Mahoney, Staff Writer
The company hopes the ads, developed by Notable, the London-based creative agency, get guys talking about their grooming oddities. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A study finds that showing products in other categories can hurt online sales and distract attention from the target item. But similar products can … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Digital-first marketers lead on most activities, but incumbent marketers agree that retention is the top tactic, CommerceNext reports. Read the whole story
by Les Luchter
"Top Chef" host Padma Lakshmi has developed three recipes to pair with a new "Healthy Women, Healthy World' three-pack wine collection. Read the whole story
by Colin Kirkland
The findings of a study of small business owners suggests a lack of knowledge and/or sophistication is holding them back. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most marketers have seen an increase in demand, and are confident that their content is relevant. Read the whole story