D2C Insider
by Sarah Mahoney, Staff Writer
"With so much focus on mental health, stress and anxiety, people have begun to view our offers -- including fitness --as self-care," says company. Read the whole story
by Sarah Mahoney
Known for connected exercise equipment and digital fitness classes, Peloton introduces a line of private-label apparel inspired by its fitness instructors. Read the whole story
by Sarah Mahoney
"This holiday season will be defined by early shopping, bigger price tags and digital experiences," says Steve Sadove, senior advisor for Mastercard. Read the whole story
by Sarah Mahoney
What IS surprising: how few brands made their debut in the Brand Keys Loyalty Leader List this year -- the fewest newbies in over … Read the whole story
COMMENTARY
by Lisa Singer, Staff Writer
"If you're trying to fit in then you're not yourself, you're trying to be somebody else or somebody else's perception of you, and that's … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Litmus CMO Melissa Sargeant discusses the end of the open rate as a metric, at least on Apple Mail, and how marketers should be … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
High performers are much more likely than low performers to solve problems and drive revenue with ABM, MRP and Demand Metric report. Read the whole story