D2C Insider
#EmbraceYourSkin campaign is based on research revealing that its typical customer averages about 19 negative self-comments each day. Read the whole story
Campaign features "life vignettes" shot on 16mm film, an online health-and-wellness assessment tool, and an invite-only pop-up restaurant. Read the whole story
Etsy House lets users browse through homemade wonders, from a $5,000 contemporary sofa to $38 customized cutting board. Read the whole story
- COMMENTARY
Brands and shoppers differ on whether email is personalized. But an opportunity awaits, especially for firms sending triggered emails, Cordial reports. Read the whole story
COMMENTARYGrowth will come from a 20% increase in consumer prices as ecommerce brands cope with earlier ordering and other challenges. Read the whole story
COMMENTARYMisleading content -- written or visual -- is the primary culprit, and can be found in email as well as ecommerce listings, 1WorldSync says. Read the whole story
- COMMENTARY
SparkPost reports a steady uptick from the MPP launch date. Proxied opens happen "because Apple is making them via the MPP process," SparkPost Director … Read the whole story
