D2C Insider
"We act very D2C -- but just want to meet the customer where they are" -- which includes brick-and-mortar stores and partnerships with dentists. Read the whole story
Visible, Verizon's D2C prepaid service, has launched a new spot promising family-plan-type savings for individual users. Read the whole story
- COMMENTARY
The McKinsey report lists the strategies that brands can use to understand their customers. Most of them can be accomplished with email. Read the whole story
Many are making alternative plans such as creating their own gifts or experience, QuestionPro reports. Read the whole story
First-party data can be used for adding customers to email marketing lists, GoodFirms reports. Read the whole story
- COMMENTARY
Businesses are racing to catch up with rising customer expectations, two studies show. Read the whole story
- COMMENTARY
Few firms say their campaigns are effective, and some have trouble using their data, Simon Data reports. Read the whole story
