D2C Insider
by Sarah Mahoney, Staff Writer
Developed by an ob/gyn to combat all kinds of body odor, Lume bills itself as the deodorant for "everyone's everything." Read the whole story
by Sarah Mahoney
About 27% say they'll shop only in-store, and 32% intend to shop online only. And 41% plan to use a combination of both channels. Read the whole story
by Les Luchter
Campaign is a twist on the sexy fireman calendar, this time featuring a bunch of unsexy, bored firefighters rendered unnecessary by the product. Read the whole story
COMMENTARY
by Drew Kerr
Here are three lessons to come from this brouhaha, no matter what advertising conspiracy Kool-Aid we're drinking. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Gen Zers will surrender privacy if it makes the process smoother. And they don't like passwords. Here are the results of surveys by Transmit … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost two-thirds of SMBs invested in email technology in 2021, but fewer will do so in 2022, Sendlane reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email rates as the second-most popular use for data-driven marketing. Personalization is first, Ascend2 reports. Read the whole story