D2C Insider
by Sarah Mahoney, Staff Writer
In a GfK study, 88% of those trying D2C brands for the first time said they were satisfied, and only 9% dissatisfied. Read the whole story
by Sarah Mahoney
For example, digital sales jumped 12%, led by a 40% increase in North American sales. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Like many D2C brands, health products maker hims & hers knows the math of performance branding. But as its use of paid social and … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most shoppers prefer to check out as guests because it's easier than creating an account, Beyond Identity reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But the continent also ranks high in unsubscribe rates for scheduled, automated sends and transactional emails, Acoustic reports. Read the whole story