Marketing D2C Weekly
Monday, December 27, 2021

D2C Insider

D2C Brands Keep Winning New Customers
by Sarah Mahoney, Staff Writer

In a GfK study, 88% of those trying D2C brands for the first time said they were satisfied, and only 9% dissatisfied. Read the whole story

  • Despite Supply Struggles, Nike Posts Strong Results
    by Sarah Mahoney

    For example, digital sales jumped 12%, led by a 40% increase in North American sales. Read the whole story

  • COMMENTARY
    Hims & Hers Takes The Channels Less Traveled
    by Steve Smith, Staff Writer

    Like many D2C brands, health products maker hims & hers knows the math of performance branding. But as its use of paid social and … Read the whole story

  • COMMENTARY
    Check Me Out: Consumers Are Fed Up With Passwords And Resets, Study Shows
    by Ray Schultz, Columnist

    Most shoppers prefer to check out as guests because it's easier than creating an account, Beyond Identity reports. Read the whole story

  • COMMENTARY
    Metrics Underdog: North America Follows Europe In Email Clicks, Opens
    by Ray Schultz, Columnist

    But the continent also ranks high in unsubscribe rates for scheduled, automated sends and transactional emails, Acoustic reports. Read the whole story