Readers show they continue to believe laughter is the weapon "regular" brands can't access the same way as D2C upstarts. Read the whole story
Americans really did spend big this holiday season, with a gain of 8.5% in spending in the last two months of the year. Read the whole story
Most of the hot direct-to-consumer (D2C) brands of the last five years built their brands around a clever or creative take on familiar necessities, … Read the whole story
A mere 21% of brands rate themselves as best-in-class, but most see clear benefits from personalization, Ascend2 reports. Read the whole story
From Apple's MPP to the death of the cookie, marketers are facing tough challenges as the year shifts. Read the whole story
The research is based not on what people say in surveys, but on their behavior, the authors write. Read the whole story
Overall retail sales jumped by 8.5% from Nov. 1 through Dec. 24, YoY, Mastercard SpendingPulse reports. Read the whole story