D2C FYI
In the run-up to National Squirrel Appreciation Day (Jan. 21), BarkBox offered dogs the chance to join A.S.S., or the new Anti-Squirrel Squirrel Club. Read the whole story
Store will be equipped with same technologies as Amazon fulfillment centers, to quickly summon items from the back of store to a fitting room. Read the whole story
"Consumers have reset their level of reliance on technology and digital platforms" and expect retailers to follow suit, says new Deloitte research. Read the whole story
"Goodbye Gymtimidation" campaign is based on company's research that 67% of American women have some anxiety when restarting a fitness routine. Read the whole story
Gopuff says the private label launch is based on more than eight years of knowing "what our loyal customers look for in everyday essentials." Read the whole story
- COMMENTARY
A study released Monday by the ANA says direct mail produces a higher ROI than email in campaigns. Read the whole story
- COMMENTARY
The biggest ecommerce investment is on ad spend, followed by software, ClickBank reports. Read the whole story
- COMMENTARY
Content marketers are stretched for time -- they spend 33 hours a week creating content, and only 7 hours handling other tasks, Casted reports. Read the whole story
