D2C Insider
by Sarah Mahoney, Staff Writer
"This shift we're seeing means legacy brands have figured out what attracts consumers to D2C" and are ready to compete, says Diffusion's Kate Ryan. Read the whole story
by Sarah Mahoney
The campaign stars both models and customers, their images all unapologetically unretouched and unedited. Read the whole story
by Les Luchter
"Grand Love Stories" is part of a larger campaign that reminds consumers to connect with elderly adults on V-Day. Read the whole story
COMMENTARY
by Steve Ellwanger
Rise of Zoom & social media means "somebody's judging you based on your face," so guys are feeling the pressure, says Lumin's Kevin O'Connell. Read the whole story
by Sarah Mahoney
Lululemon Athletica just released its second annual research on well-being worldwide, showing that optimism is returning. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The founder of fresh and healthy dog food brand Get Joy comes to his fixation on virtual community and collaboration honestly. It is in … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Personalization and transparency are key drivers of customer loyalty, Redpoint Global reports. Read the whole story