D2C Insider
"Overly serious healthcare ads make healthcare feel intimidating and create higher emotional barriers to patients getting care," says company's marketing exec. Read the whole story
COMMENTARYThe "great resignation" of pandemic-fueled soul-searching and career-reassessment had an acute impact on the virtual education market. Tech literacy and some coding skills were … Read the whole story
In the ad, via RTO+P, Scott presents himself as a sophisticated yet approachable role model. Read the whole story
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Email is one of the B2B channels strengthened by data-driven marketing, RollWorks and Ascend2 report. Read the whole story
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Question: When was the last time GM asked you for permission to use your identity to target you with ads? When was the last … Read the whole story
COMMENTARYThere are several reasons to make email accessible to all readers. Some are legal -- but it's also a best practice, Validity's Guy Hanson … Read the whole story
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Digital businesses are doing better than their non-digitized counterparts, Alibaba.com reports. Read the whole story
