D2C Insider
by Sarah Mahoney, Staff Writer
"Overly serious healthcare ads make healthcare feel intimidating and create higher emotional barriers to patients getting care," says company's marketing exec. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The "great resignation" of pandemic-fueled soul-searching and career-reassessment had an acute impact on the virtual education market. Tech literacy and some coding skills were … Read the whole story
by Todd Wasserman
In the ad, via RTO+P, Scott presents himself as a sophisticated yet approachable role model. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is one of the B2B channels strengthened by data-driven marketing, RollWorks and Ascend2 report. Read the whole story
COMMENTARY
by Joe Mandese
Question: When was the last time GM asked you for permission to use your identity to target you with ads? When was the last … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
There are several reasons to make email accessible to all readers. Some are legal -- but it's also a best practice, Validity's Guy Hanson … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Digital businesses are doing better than their non-digitized counterparts, Alibaba.com reports. Read the whole story