D2C Insider
by Sarah Mahoney, Staff Writer
Campaign is out to convince people they need sunscreen protection "Every. Single. Day." -- no matter what season it is. Read the whole story
by Sarah Mahoney
The company, committed to eliminating plastic from people's daily lives, says Barrymore joins as both an investor and its first-ever celebrity spokesperson. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
In effect, 'High Times' will serve as a distribution channel for its own customers, the cannabis manufacturers and brands. Read the whole story
by Les Luchter
Google-owned wearable health monitor Fitbit's campaign aims to "showcase unexpected stories of people from different backgrounds." Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Advanced retailers are using such tools as email sent-time optimization, Sailthru and Liveclicker report. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Only 6% of brands now rely exclusively on first-party data. But most have sped up their digital development, Twilio reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The biggest challenge is creating an overall strategy, Ascend2 reports. Read the whole story