D2C Insider
Campaign is out to convince people they need sunscreen protection "Every. Single. Day." -- no matter what season it is. Read the whole story
The company, committed to eliminating plastic from people's daily lives, says Barrymore joins as both an investor and its first-ever celebrity spokesperson. Read the whole story
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In effect, 'High Times' will serve as a distribution channel for its own customers, the cannabis manufacturers and brands. Read the whole story
Google-owned wearable health monitor Fitbit's campaign aims to "showcase unexpected stories of people from different backgrounds." Read the whole story
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Advanced retailers are using such tools as email sent-time optimization, Sailthru and Liveclicker report. Read the whole story
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Only 6% of brands now rely exclusively on first-party data. But most have sped up their digital development, Twilio reports. Read the whole story
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The biggest challenge is creating an overall strategy, Ascend2 reports. Read the whole story
