D2C Insider
by Sarah Mahoney, Staff Writer
To encourage new customers, it's launching a "Something Borrowed" Wedding Styling Service, offering free advice to prep brides and party-goers. Read the whole story
by Steve Ellwanger
Campaign aims to counter "bad advice" heaped on new mothers, with a cast of know-it-all characters portrayed by the comedian. Read the whole story
by Sarah Mahoney
The company, committed to eliminating plastic from people's daily lives, says Barrymore joins as both an investor and its first-ever celebrity spokesperson. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I have spoken to the Visible Wireless team a number of times since the Verizon-owned D2c cellular brand launched four years ago. One of … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost a fourth of marketers track their KPIs quarterly or less, as do a fifth of business owners, Unsupervised reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Only 7.15% have installed a CDP. And even fewer give themselves the highest score in using customer data, Lemnisk reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A DISQO study finds a 30-day say-do gap for almost 40% of consumers. Read the whole story