D2C Insider
by Sarah Mahoney, Staff Writer
The 19-year-old Grammy magnet is appearing in an ad campaign that expounds on the three-word premise Glossier has relied on since its 2014 launch: "You look good." Read the whole story
by Sarah Mahoney
Amazon got 9.4% of all U.S. retail dollars, compared to Walmart's 8.6%. But Walmart still shines in pharmacy sales and wellness. Read the whole story
by Steve Ellwanger
The $98.9 million million deal joins two profit-challenged marketers focused on younger consumers' preferences for beverages, plant-based foods, cosmetics and CBD products. Read the whole story
by Todd Wasserman
It's the first ad for Betty Buzz, a nonalcoholic mixer product made with "only clean ingredients." Read the whole story
by Steve McClellan
The firm is not new to ecommerce, but now, with Everymile, it's is adding demand generation, supply chain and logistics to cover all stops … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Salesforce finds that fewer than half of companies are now confident in their ability to hit sales targets. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
MBLM lists the top ten brands in terms of brand intimacy. But do they consider email metrics? Read the whole story
COMMENTARY
by Ray Schultz, Columnist
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. Read the whole story