D2C Insider
by Sarah Mahoney, Staff Writer
Tuft & Needle hopes to change the conversation about mattresses, playing up the emotional benefits of sleep rather than product details. Read the whole story
by Sarah Mahoney
The real bombshell is that sales at Amazon's online stores actually declined, falling 3% to $51.1 billion, compared to the prior year. Read the whole story
by Les Luchter
"The sparkling wine category is predominantly supported by female consumers, and our initial target for Libby mimics these trends,"said Libby founder Grant Hemingway. Read the whole story
by Les Luchter
First begun as D2C brand in 2019, Zevo soon moved to B&M, "awakening a sleepy category that about half of U.S. households opt-out of." Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Empowering communities of color with tools and training to build the next generation of entrepreneurs and business leaders is not just "good will", it … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most marketing teams are successful at Agile Marketing, but only 29% are very successful, Ascend2 reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Companies have failed to automate their data request processes, Cytrio reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Cookies are not slated to disappear until 2023, but marketers are already feeling the loss, judging by Cookieless World: The Shifting MarTech Landscape, a … Read the whole story