D2C FYI
Away targets the traveler aiming to reconnect with nature with its For All Routes collection, made with technical performance materials. Read the whole story
CEO Evelyn Webster says campaign is "a call to arms. Let's move on. Let's have fun. Let's put the last 28 months behind us." Read the whole story
COMMENTARYD2C marketers report planned spend on CTV averaging 10% of media budgets; want better brand-lift measurement capabilities. Read the whole story
- COMMENTARY
Consumers say they are comfortable as long as firms are using first-party data, Twilio Segment reports. Read the whole story
The athleisure brand, scooped up by Levi Strauss & Co. last year, is opening a month-long pop-up in Los Angeles. Read the whole story
- COMMENTARY
Retailing has the highest inboxing rate, and online dating has the top spam complaint rate, Netcore Cloud reports. Read the whole story
- COMMENTARY
Without foundational emails, you risk missing out on revenue you could be getting if you were communicating with customers at the right moment. Read the whole story
